Sunday, 13 April 2014
This year is likely to see Amazon go toe to toe with Apple and Samsung for the smartphone market. And who would be surprised if Amazon turn up as a major UK energy provider when the current industry structure is broken up.
Whilst other retailers talk "omni-channel": reflecting their need to get to more shoppers wherever and however they shop; Bezos' take on life is totally different. He intends to reach more shoppers, wherever they are, whatever they buy. It's Omni-everything. It's a potent idea. Omni-potent.