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Saturday, 12 April 2014

M&S Clothes: Mirrors & Smoke

Mirrors are important when selling clothes, smoke less so. So once the air had cleared on Thursday's latest M&S results, (the 0.1% rise in like for like clothing sales and the optimistic shoots of recovery); the markets reflected and stripped 3.1% off M&S's share price.

Marc Bolland's comments regarding the success of M&S's high end ranges hints at underlying challenges in the four core "s" categories: shirts, shorts, socks and shoes.

All of which prompts a question.
The "Leading Ladies" might be sophisticated enough to entice women to put M&S dresses on; but can they help M&S knickers take off? M&S clothes. Mirrors & Smoke, perhaps.