You know the old joke about two people who encounter a lion. The first guy starts running and his friend shouts "you'll never out run the lion" only to have hear the furst guy call back "i know, but i can out run you!"....
Well, there are two types of retailer left today: The Quick and the Dead. Having identified the challenges facing Morrisons and Tesco, the news today (The Times, March 24th) from Leeds is that following a McKinsey review, there is a big shake up coming and up to 200 senior jobs will go.
This is going to push more work and cost towards suppliers - and they will have to adopt similar mantras to survive the financial repercussions.
It may not be possible to out-run the on-line lions forever, but there's a lot of room for survival - you just have to be quicker and smarter than your competition.