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Showing posts with label Clubcard. Show all posts
Showing posts with label Clubcard. Show all posts
Tuesday, 1 July 2014

Tesco: Seeing the light, where's the tunnel?

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It wasn’t meant to be like this.  When Philip Clarke took over as Tesco boss, no one anticipated the pace of structural shift in shopper ...
Thursday, 1 May 2014

Shopper Loyalty Part 3: The end of Clubcard?

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Will Tesco axe Clubcard? I know, it is an absurd suggestion. Having spent twenty years building a veritable industry of activity around i...
Tuesday, 29 April 2014

Shopper Loyalty Part 2: Membership Matters

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I am the world's worst golfer. After years of trying to play, the basic problem still haunts me: I stand too close to the ball after I h...
Saturday, 19 April 2014

Shopper Loyalty Part 1: It's not like we're married....

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42% of UK marriages end in divorce. If the ultimate "loyalty card" - diamonds, gold and marriage certificate - can't retu...
Wednesday, 9 April 2014

Tesco: Time to reset the clock

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Yesterday's latest Kantar Worldpanel data brought little comfort for any of the UKs Big four retailers. The 0.4% drop in Sainsburys...
Friday, 4 April 2014

Tesco: Big Data, Little Evidence

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If you didn’t catch the news yet, Tesco is now the world's 3 rd biggest continent. Having bought US big data firm Sociomantic it now...
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